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Inbound Marketing For Dummies, by Scott Anderson Miller
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Don't chase business—bring new customers to you!
Outdated sales tactics have you chasing leads and fishing for new business. In today's competitive world, nobody has time for that! Inbound Marketing For Dummies is a one-stop-shop for everything you need to know about inbound marketing techniques that attract the attention of your target audience. Whether you have a small or large business, this approachable text offers insight into creating, executing, promoting, and measuring inbound marketing tactics through easy-to-follow instructions on setting up and implementing a new strategic approach. With the information in this book, you can increase brand awareness, enhance brand loyalty, engage with target audience members, and attract new buyers all by leveraging your website, social media, blog, and other resources that are, most likely, already at your fingertips.
A breath of fresh air brought on by the Digital Age, inbound marketing is a holistic, data-driven marketing approach that calls upon digital-based resources, such as your website, social media platforms, blogging, search engine optimization, etc., to establish your company as an authority in its industry—and to help customers find you, instead of require your sales team to chase after each and every customer.
- Build a reliable inbound marketing team
- Develop deeper relationships with your customers
- Convert inbound traffic into revenue
- Combine inbound and outbound marketing strategies to optimize your business' resources
Inbound Marketing For Dummies is an essential guide for anyone looking to leverage tried and true inbound marketing strategies within their business.
- Sales Rank: #1508063 in Books
- Published on: 2015-09-15
- Original language: English
- Number of items: 1
- Dimensions: 9.30" h x .75" w x 7.40" l, .0 pounds
- Binding: Paperback
- 384 pages
From the Back Cover
Learn to:
- Build your inbound marketing team
- Develop relationships with your customers
- Convert your inbound traffic to sales
- Attract more website visitors
Instead of chasing customers, use your digital resources to bring them to you! Here's how
Inbound marketing offers an exciting paradigm shift. Instead of intruding on your prospective customers with your message, it's designed to attract them with relevant, timely, and helpful content. But you have to know how to use and implement it, and that's just what you'll learn—quickly and easily—from the step-by-step instructions in this book.
- Big business or small — see how inbound marketing can improve brand awareness and loyalty, connect you with your target audience, and attract new customers
- You have the resources — learn to use your website, blog, social media platforms, and search engine optimization to attract website visitors
- Get started — understand the objectives of inbound marketing, assess your business's needs, and explore strategic solutions
- Dig deeper — discover ways to get into the mind of your customer using keywords and product purchase maps
- Content is king — take advantage of all your content channels to educate, engage, inform, and convert customers
- A perfect landing — create website landing pages that lead to sales
Open the book and find:
- How to introduce inbound marketing to your business
- Techniques you can implement right away
- The 3-step inbound process
- Tips on understanding dynamic consumers
- Secrets of attractive websites
- When pay-per-click pays off
- How to attract customers with content
- Sales and marketing software to consider
About the Author
Scott Anderson Miller is an entrepreneur who has piloted 13 start-ups including his current firm Marketing Matters Inbound and another named to Inc. 500 Fastest Growing Companies (2014). As an inbound marketing consultant, he frequently speaks at marketing conferences and has been a TV reviewer of Super Bowl commercials.
Most helpful customer reviews
0 of 0 people found the following review helpful.
If you are interested in Inbound you need to check out this book
By B
I was blown away by Inbound Marketing for Dummies. Not at all what I was expecting for a "for Dummies" book. I expected some surface level information that left me desiring more information. What I got was a step by step blueprint into how to diagnose the online performance of a business, create a comprehensive inbound marketing strategy, and then implement that strategy for any business.
Scott goes way deeper than keyword research and creating content and covers mapping out customer purchase paths, optimizing websites for conversions, creating call to action maps, user testing, A/B testing, email marketing nurture campaigns, . This is no surface level book.
Someone told me a few days before I got this book: "there is no blueprint for inbound" and I totally agreed. And then I went through this book and created my blueprint. Thanks Scott! Seriously best $25 donation I've made in a long time.
1 of 1 people found the following review helpful.
If you want to stay in business you need to read this book
By Mike W
The author Scott Miller did a great job of explaining the InBound Marketing process.
I now understand why I need help to transition my marketing resources from traditional media to online marketing.
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